Planning an unforgettable launch event

Check out our top-6 ways to make your next launch event absolutely unforgettable!

A launch party is an important event. Whether it’s for a new product, business, or service, a launch event can have an impact on the business’s success. There are many moving parts to organise for a launch event, from invites and catering to venue hire and entertainment. Continue reading our guide on the best ways to make your next launch event stand out from the crowd!

1- What’s the goal?

Launch events are more than the average office party. The most successful businesses use a launch event as an opportunity to improve some aspect of their company. For instance, if a company is launching a new service they may want to generate an increase in bookings. This means that it could be important to invite potential clients, bloggers, and media personnel to get the message out there. By having a clear goal an event organiser can clearly create an invite list and tailor the specs of the event the companies needs.

2- Venue Hire

Hiring the right kind of venue is the difference between delight and disaster for a launch event. What impression does the venue need to give to the launch guests?  Art galleries and museums can be contemporary and exciting places to host a launch event. Alternatively, vineyards or historical buildings can add a touch of elegance. Remember, the space that is hired for the launch speak volumes about the company and the new product or service that is being launched. Make sure to pick a venue like The Greek Club: a versatile space that can fulfill your vision!

3- Catering menu

There are so many catering services available for hire. It can be overwhelming to decide which company would be the best fit for the launch. Here are some tips to keep in mind when looking for the best caterers!

– In-house catering: does the venue offer their own catering services? This could be an easy way to kill two birds with one stone.

What does the food say about the company? Catering is critical for a launch event. It’s one expense that an organiser can’t avoid. Make sure the food is high quality, modern, and fresh. Hire professional wait staff to add that extra sophisticated touch. With a fantastic selection of Greek and Aussie classics, The Greek Club has got you covered with a fine catering service that will suit even the most discerning foodies!

– Dietary requirements: It’s important to cater to every dietary need for an event. The organiser is responsible for ensuring that there is an alternative option for every guest.

4- Drinks?

Most launch events will have an open bar. However, this can be expensive and stretch an already thin budget. Consider purchasing some champagne for a toast or some wine to accompany the events menu. This will more inexpensive than an open bar but still, give the event a touch of glamour.

5- Invite list

Who to invite? This is one of the most important questions to answer for a launch event. As already mentioned, work out the goals of the event. Does the company need more media personalities? Or perhaps it needs to interested potential clients and partners? Also, keep in mind that the employees also need to feel included. If everyone has been working tirelessly to launch this new service, product, or business, they need to feel apart of the excitement.  It’s important to strike a balance between staff and their families, media influencers, and potential clients. To generate interest some launch events are even open to the public. Before sending out invites it’s imperative to focus in on the objective of the event and how it needs to affect the business in the future.

6- Launch gift

Last but not least, the launch gift. Every launch needs to offer a free gift to finish the event. Depending on the guest list these gifts can get expensive so make sure it is included in the budgetary scope. The kind of gift that is offered is entirely based on the objective of the night. Some fun ideas a free gift voucher to the new service that is being launched. Or even a free sample of the new product. Whatever it is, make it fun, special, and unforgettable!